FLAME aims to offer Experimentation-as-a-Service to FMI stakeholders and to provide business model innovations that ensure the sustainability of FLAME infrastructures and its replicators beyond the project execution.
A key part of this is a detailed analysis of the FMI market, which was produced during the first months of FLAME life cycle. The market analysis has revealed the main trends in the production, delivery and consumption of media content via Internet, such as the increasing media traffic in networks; new OTT operators; new consumption patterns, which partially depend on the viewer’s age; the arrival of new stakeholders which were already positioned in the Internet global market but have launched media services; the integration of new roles by traditional players (e.g., device manufacturers that become content aggregators); etc.
These general market trends confirm the importance of the four pillars of FLAME for content: Personalisation, Interactivity, Mobility and Localisation (PIML). The market analysis has also included insights into the different FMI sub-markets, including creative industries (comprising entertainment and gaming), content distribution and delivery, and network capabilities. It revealed the variety of stakeholders, complexity and huge size of the FMI market, which requires the use of value networks to be described.
In addition to the market analysis, the partners have outlined the FLAME offering, which is the first step in the construction of the FLAME exploitation model. The offering takes into account the variety of stakeholders, requirements and needs described in the market analysis and proposes solutions. These solutions are designed to allow future customers to extract value from FLAME’s technical innovations and enable PIML elements, such as a joint control of service and network layers.