September 12, 2019 – September 17, 2019 all-day Europe/Zurich Timezone
RAI Amsterdam
Europaplein 24
1078 GZ Amsterdam

Today, users want more engaging and meaningful media experiences, localized to their context and community. User demands and technology trends are pushing media companies to search for new technologies that engage with users, communities and spaces to create places for culture, entertainment and learning.

The FLAME project is to build a highly programmable media delivery platform that enables participative creative space co-creation and demonstrate the added value in localizing media service offerings. This is achieved by providing a tighter integration of media services with the programmable computing, storage and communication urban infrastructure, allowing placing media services deep in the network, in metro data centres as well as at the very edge of the network. The solutions employed are based on emerging 5G paradigms, such as mobile edge computing and software defined networking, combined with IT technologies, such as virtualization and micro services.

The FLAME booth at the IBC Future Zone (booth F14 in Hall-8) will showcase several FLAME media service use cases for participative media services, such as found in AR/VR assisted games and storytelling. Visitors to the booth will be able to get their hands on the technology and experience localised AR story-telling, urban gaming and more. How will we do this? We’ll provide a physical diorama of a future city space representing one of FLAME’s replicator cities with buildings, edge and communication towers.

Visitors will be able to move around the scaled space, triggering geo-located gaming and content distribution services as it they were in the city itself! Visitors to the FLAME booth will not only engage in new experiences they will also understand how 5G will deliver them.

By the Industry for the Industry

IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors.

In 2018 IBC attracted more than 55,000 attendees from 170 countries around the world, exhibiting more than 1,700 of the world’s key technology suppliers and showcasing a debate-leading conference.