THE “BRINGING MEDIA AND TELCO TOGETHER IN THE 5G VALUE CHAIN” VIRTUAL EVENT TOOK PLACE ONLINE ON 23 SEPTEMBER 2020.
Thank you for participating.
Join FLAME partners for the project’s grand finale event for demonstrations of how media companies have developed new services with 5G through real-world trials using the FLAME platform, and to explore lessons learnt and future directions for 5G adoption and beyond towards 6G.
The event brought together views from media providers speaking about challenges they faced entering the 5G arena and views from the Telco world aiming to integrate vertical services into new value chains depending on adaptive and distributed computing infrastructures reaching to the edge of networks.
The event also featured world-leading companies collaborating through user-facing trials to deliver enhanced user experiences and more cost-effective content delivery including Disney Research, VRT, Nextworks, and more.
Participants had the opportunity to learn about the challenges of adoption and utility of 5G service delivery models, and to participate in debates with early adopters bringing 5G benefits to broadcast and interactive media.
AGENDA
3:00 pm | FLAME 5G Media Service Trials
Chair: Michael Boniface, IT Innovation Centre
- Introduction – Michael Boniface, IT Innovation
- FLAME 5G Service Delivery Platform – Dr Sebastian Robitzsch, InterDigital (download the slides here)
- The Changing Media Service Landscape – Francesco D’Andria, Atos (download the slides here)
- 5G Broadcast Media Services
- VRT: Outdoor Broadcasting – Klaas Baert (https://youtu.be/m5viyDS7_eg)
(download the slides here) - Nextworks: Personalised media mobility – Gino Carrozzo (https://www.ict-flame.eu/blog-post/innovating-personalised-media-mobility-smart-city/)
(download the slides here) - Mativision: Virtual Reality – Anthony Karydis (https://youtu.be/AHxOmqfS0O4)
(download the slides here)
- VRT: Outdoor Broadcasting – Klaas Baert (https://youtu.be/m5viyDS7_eg)
- 5G Interactive Media Services
- Disney: Location-based AR Storytelling – Steven Poulakos
- D-Cube: Enrich the viewer’s marathon experience, by providing personalized content on demand – Eva Kesisoglou (https://www.ict-flame.eu/blog-post/the-imra-experiment-transformed-the-way-viewers-experience-a-marathon-event/)
(download the slides here) - Intellia: HoloFLAME: Dynamic orchestration, customization and delivery of Mixed Reality content at the network edge – Vassilis Papataxiarhis (https://www.ict-flame.eu/open-calls/3rd-flame-open-call/holoflame/)
(download the slides here)
4:00 pm | Views from the Wider 5G Ecosystem
Chair: Dr Sebastian Robitzsch, InterDigital
- Approaching Media Production and Distribution with 5G Trials:
5G-MAG Association – Dr Jordi J. Gimenez (download the slides here) - Immersive Experiences delivered by 5G:
LucidWeb – Leen Seegers (download the slides here) - Telco and Operators view:
– British Telecom – Ruth Brown (download the slides here)
– Level7 – Paolo Di Francesco (download the slides here)
4:30 pm | Smart Networks and Services – Moving beyond 5G
Chair: Dr Monique Calisti, Martel Innovate (download the slides here)
This session provided opportunity for panel discussion and interactive questions with the audience. The panel consisted of speakers from the previous sessions. The topic areas included:
- Challenges for service-based architectures for 5G, beyond 5G and towards 6G
- Value for Trials and Replication: the good, the bad, the ugly
- Rethinking the FMI ecosystem: needs and demands from 5G- and post-COVID generation
5:00 pm | Close
